*Winner of the European Sponsorship Awards for Best Use of Social Media, 2016

AIB's sponsorship of the GAA has been spearheaded by the hugely successful #TheToughest campaign for the past 4 years. Each season, (split roughly into Winter and Summer), we have created fresh and award-winning social media content to help enforce the sponsorship. The content was designed to be short, bite-sized and humorous, illustrating each players individual personality, and championing their commitment to both their club and county. For more, see the below links.