AIB #THETOUGHEST

Social media content designed for the Winter 2016 season.

AIB's sponsorship of the GAA has been spearheaded by the hugely successful #TheToughest campaign for the past 4 years. Our Winter content for the Club Championship illustrates the tough, gritty nature of club football and hurling. Cold wet training sessions, injuries, work, long commutes, and an even longer season, all contribute to make this the toughest competition there is. Our content uses a mix of videos, GIFs and still images. For more, follow the below links:

www.twitter.com/AIB_GAA
www.facebook.com/AIBGAA