SMITHWICKS 10° WEST
Concept development, branding, design & illustration
10° West is an alternative celebration for those looking to escape the conventional New Year’s night out in the city in favour of a more laid back experience. Located 53°N 10°W on Achill Island, the celebration blends fresh outdoor activities by day, with some of Ireland's top music acts by night, all set in one of the most picturesque and remote locations in Ireland, which also plays host to the country’s last sunset of the year.
As part of the Wilson Hartnell team, I worked as lead creative for the event, helping with the initial conception of the idea, and then creating the look and feel, brand identity and full suite of assets.